Next in Media: Consumers Spend More Time With Paid Media; 80% of Public Aware of Leno's New Show

  • U.S. consumers spent more time with media they paid for than media supported by advertising this year, according to the Veronis Suhler Stevenson Communications Industry Forecast 2009. [MediaWeek]
  • As NBC's "The Jay Leno Show" prepares to take over the 10 p.m. NBC timeslot this fall, NBC surveys show that almost 80% of the public is aware of Leno's new 10 p.m. show. [New York Times]
  • The consumer magazine industry is expected to see a compound annual growth rate of -2.8% in the 2008-2013 period,according to VSS's 2009 forecast. [minonline]
  • A poll by AdweekMedia on LinkedIn found that consumers insist they are not influenced one way or the other by a celebrity in an ad. [AdWeek/NetworkPolls]
  • Conde Nast is expected to lose 5,000 ad pages this year, which translates to between $275 million and $350 million in lost revenue. [New York Post]

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