New York Women in Communications Launches New Branding

March 17, 2015


Preeminent Organization for Women in Communications Industry Introduces Modern Logo and Tagline

New York, NY (March 17, 2015) - New York Women in Communications (NYWICI), the leading professional organization for women in the communications field, today announced the reintroduction of its brand identity with a fresh and modern new look and language, encouraging women to “Connect. Create. Communicate.” The rebranding of the organization’s tagline and logo embodies its vision to support women at every stage of their careers and drive thought leadership in the rapidly changing landscape of communications. This initiative will roll out across all NYWICI platforms—from printed materials to its website and social media channels.

“NYWICI comprises women of different career levels—from young professionals to mid-career and more seasoned professionals—spanning all disciplines of the communications industry,” said NYWICI President Linda Descano, who also serves as Managing Director and Global Head, Content & Social, Citi. “Our goal was to create new branding that represents the forward-thinking, diverse and dynamic nature of NYWICI and would be a point of pride for current members, as well as attract new ones.”

NYWICI’s new logo—and its related logos for NYWICI’s two marquee annual programs, the Matrix Awards and the WiCis—is powerful with a soft touch. Its dark magenta color was chosen to reflect both confidence and femininity, while maintaining the professional nature of the organization, and the logo’s rounded square shape evokes a social media icon. Spearheading the rebranding initiative was a small task force of board members who worked with art director Chandra Hira, a NYWICI member who volunteered her time and talent to design the new visual identity.

The tagline, “Connect. Create. Communicate.” was developed to reflect the identity of the organization and its membership. NYWICI connects influential women who create content across different channels—from print to broadcast to online, and then helps them communicate—or message—that content out to the world. “Connect” also captures the community/networking benefit that members receive from affiliation with the organization; “create” captures its position as a leader across all aspects of the communications industry; and “communicate” is the timeless overarching platform that NYWICI stands for. 

The organization’s new branding will be on prominent display at this year’s prestigious annual Matrix Awards event on April 27 at the Waldorf Astoria New York. Since 1970, the Matrix Awards have honored inspirational women who change the world with their exemplary contributions to the communications field. The 2015 honorees include U.S. Senator Kirsten Gillibrand; BET Networks Chairman and CEO Debra L. Lee; Andrea Mitchell, NBC News’ Chief Foreign Affairs Correspondent; ELLE Editor-in-Chief Robbie Myers; Martine Reardon, Chief Marketing Officer, Macy’s; and Megan Smith, U.S. Chief Technology Officer. Past Matrix winners have included such women as Gloria Steinem, Arianna Huffington, Meryl Streep, Anna Wintour, Sheryl Sandberg and Joan Didion, among many others.

In addition, the WiCi Awards, which celebrate rising stars representing the next generation of communications leaders, will take place in October.

NYWICI’s new branding also extends to the organization’s Foundation arm, a 501c3 dedicated to cultivating female leaders, and the largest foundation offering communications scholarships for women. The NYWICI Foundation also runs an annual Student Career Conference every November, where more than 300 high school and college students interested in pursuing a career in communications attend to hear from over 40 communications professionals.

“The communications industry is as vibrant as ever, with the convergence of disciplines and the evolution of everything from television to social media,” added NYWICI Executive Director Maria Ungaro. “At NYWICI, we strive to be at the forefront of what’s next and a must-join organization for any woman in communications—from high school and college students to top industry leaders. Our new branding reflects the energy and relevance NYWICI offers to our membership.”

About New York Women in Communications

Founded in 1929, New York Women in Communications (NYWICI) is a not-for-profit organization of more than 2,000 communications professionals dedicated to promoting the highest standards throughout the industry, defining the future of communications and providing education and leadership for the next generation of industry leaders. The membership encompasses senior executives and other experienced communicators from a wide range of enterprises, as well as young professionals and students. NYWICI empowers women in all communications disciplines to reach their full potential by promoting their professional growth and inspiring them to achieve and share their successes.  For more information, please visit or follow us on Twitter at @NYWICI and Facebook at


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Alana Sorrentino
NYWICI/Kellen Communications