Member Salon: 10 Tips to Convert Visitors to Customers

January 10, 2018

Presented by Liz Kressel, Managing Director of Lizard Media

With so much time and energy going into website creation, do you find you are not getting enough people to sign up or purchase? Do you find it a challenge to keep people on your site longer? Or find your order size smaller than desired?

Liz Kressel, digital strategy expert, breaks the process down into 10 simple tips. Whether you are a content based site or sell a product or service, you’ll learn how to use content, features and organization so visitors stay longer, purchase more, and come back often.

This hour will cover multiple real-world examples of websites and walk-through what works well and what could be optimized for greater monetization.

What you’ll gain in this seminar:

  • A set of best practices for customer conversion
  • Recognition of good and bad examples of execution
  • Recommendations on how to strategically guide the customer to purchase

Registration is limited to the first 25 members.   

Date: Wednesday, January 10, 2018
Location: NYWICI Headquarters, 355 Lexington Avenue, 15th Floor (b/w 40th and 41st)
Time: 8:15 -  8:30 am: Registration/Bring Your Own Breakfast | 8:30 -  9:30 am: Presentation, Q&A and Wrap-Up
Cost: FREE (members only)


Liz Kressel has deep digital expertise, developing agile, multi-platform solutions for Fortune 1000 and start-up companies alike. As the Founder of Lizard Media, a digital strategy firm, she focuses heavily on optimizing monetization and engagement for her clients. She specializes in transforming companies content strategies - leveraging their industry expertise, enhancing their content development and aiding in distribution. Some of her recent work includes CBS, Time Inc., Crunch Fitness and A+E Television Networks.

Liz also has direct operational experience running digital properties. Building a digital lifestyle brand from scratch called Collectors Quest, Liz secured a million-dollar partnership with A+E Television Networks. Popular series such as Pawn Stars, American Pickers, and Counting Cars were part of the digital experience she developed.

Before that, at PriceWaterhouseCoopers’ Media Entertainment Practice, Liz developed strategies for ad sponsorships and cross-promotional revenue opportunities. She also co-authored “The Economic Impact of September 11th on New York City,” a financial impact study on the Media and Entertainment industry published by the New York City Partnership.

Liz holds an MBA in Finance from New York University and a BA in Economics from Brandeis University. She also serves on the Board of New York Women in Communications (NYWICI) and was also a long-time board member for Women in Cable Telecommunications (WICT).