Digital Salon - Digital Journalism: Pitching and Placing in an Online World

February 19, 2010

Andrea ChalupaThe web is a constant conversation, and you have to bring your own unique voice to it, Andrea Chalupa, an editor for, told NYWICI members and guests at the Digital Salon on Friday, February 19.  When you’re pitching a story, you need to tell the editor who you are as a person and what you can contribute to the site. Your pitch should be short and personal in its tone.

Other topics Chalupa addressed included: how Facebook and Twitter are replacing destination sites as main sources of news; the journalist as an entrepreneur, thanks to opportunities to "scrape" the Internet and fill in gaps in stories; and why it's essential that every journalist carry a video camera.

You can listen to a podcast of the event here! 


About Andrea Chalupa

Andrea Chalupa is an editor for AOL's personal finance site, where she launched the online video program. In addition to editing The Upside column for WalletPop, featuring acclaimed novelist Marc Acito, Andrea regularly produces video interviews with news makers such as Jonathan Safran Foer, Bette Midler, Tommy Hilfiger and bio-engineers at Ford Motor Company.

Prior to joining AOL, Andrea wrote and produced video for the website of Conde Nast Portfolio. She covered the 2008 Sundance Film Festival for Portfolio as well as the Democratic National Convention in Denver and the Republican National Convention in St. Paul, Minnesota.

Andrea began her career in journalism as a news reporter for The Portland Mercury in Portland, Oregon.  She was a 2007 finalist for the Sundance Screenwriters Lab. Andrea graduated with a B.A. in History, with a focus on Soviet History, from the University of California Davis, and attended the Harvard Ukrainian Institute. She lived in Kyiv, Ukraine for 6 months where she worked for a film company and auditioned to be a national news anchor.

Her favorite coverage areas are clean technology and green business, independent fashion and film, and novel ways to make money.

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