November 2017

Megan HessMegan Hess has served on the New York Women in Communications Board of Directors in multiple roles. She is currently its Vice President of Young Professional Programming.

As mobile and emerging platforms editor at Bloomberg LP, she sits between the newsroom and the product side. She packages content tailored toward the needs of mobile audiences on the company’s consumer mobile app; coordinates push alerts; creates and publishes content to external platforms, including Apple News and over-the-top services; and oversees newsletters from a strategic, product perspective.

Megan has worked at several other media organizations, including Mashable, Scholastic Parent & Child Magazine, The Huffington Post and CNNMoney.com. She also founded and runs an award-winning career blog, NoJoeSchmo.com. She is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University, where she majored in magazine journalism and international relations and minored in Chinese studies.

Megan is the recipient of NYWICI’s Membership Empowerment Grant, which she used to take a front-end web development course at General Assembly.

Why she does what she does…

“In the media industry, there’s always talk of life expectancy — how long print will survive, whether the “pivot to video” will kill text and so on. But there will always be a need for smart, deep storytelling (and I say that as a news junkie.) Technology has changed, so it only makes sense that the way people find and read the news has changed. I focus on different, innovative ways to access that news: maybe it’s via a push alert on your phone, maybe via a chatbot, maybe via your email inbox. There’s always something new to experiment with, and it’s part of my job to explore those things instead of shying away from them and hoping they don’t affect me. It’s a good practice in adaptability, which I think is more important than expertise with any one specific tool.”

Drawn to NYWICI…

“I was initially attracted to NYWICI because of how it helped lift me up after receiving a scholarship while in college. But I remained involved after seeing how it lifts other women up, and I wanted to be a part of that. I also love how it connected me with women — and eventually, mid-career mentors — who worked in different areas of communications. Those are people I otherwise wouldn’t have come into contact with. Many other professional groups are limited to a specific age range (say, young professionals) or a specific field within media.”

My favorite social media platform...

“I have a love/hate relationship with Twitter. Every time I decide it’s too toxic, I come across something so hilarious or insightful that it makes me stay.”

Marketing/Media/Content/Video/Social’s biggest challenge…

“Creative monetization for the news: The future is not in banner ads.”

Off the clock, really…

“Yoga! I get cranky if I go more than a week without a class. Cooking is also therapeutic for me. Immersing myself in a recipe can completely remove me from outside stress. I usually try out a new recipe every Sunday. Last week was a coconut-sweet potato-lentil curry. It’s also a good excuse to invite friends over for dinner! And just as much as I enjoy cooking, I love finding new restaurants around New York. I’m also a New York Times crossword puzzler. Each day’s puzzle usually loads on the iPad app by 10 p.m. the night before, so I like winding down with it before bed.”

My nirvana…

“I categorize getaways into ‘trips’ (when you’re sightseeing and very busy) and ‘vacations’ (when it’s truly a relaxing experience). For me, Costa Rica was the ideal blend of the two. I spent lots of time on the beach, but also went zip lining and surfing. Plus, the coffee was amazing.”

Did you know…

“I was born on Christmas and so was my younger brother! But we’re Jewish, so don’t ask about double presents (sometimes Chanukah does interfere, though.”

Day to relive…

“Not a specific day, but a feeling: This past summer, some friends and I spent a weekend in Portland, Maine. I specifically remember one afternoon we were on a pier, and everyone was sitting around at picnic tables eating lobster rolls and sipping beer. A band was playing music and the weather was perfect. I felt so grateful to be there.”

Words to live by…

“People will forget what you did, but will always remember how you made them feel.”

 

 

Brittany HennessyBrittany casts celebrities and influencers for campaigns on Seventeen.com, Cosmopolitan.com, Elle.com, MarieClaire.com, HarpersBazaar.com, Esquire.com and other titles across the Hearst Magazines digital portfolio. In February 2017, she co-founded CreatorsCollective, an online community that connects and educates today’s digital creators. As member of the Real-Time Academy of Short Form Arts and Sciences, Brittany judges the annual Shorty Awards and the Shorty Social Good Awards and is currently writing the first book on becoming a social media influencer and content creator.

Why Brittany does what she does…

“Influencer marketing is still in its ‘wild wild west stage’ and it’s very exciting to be one of the leaders in this new marketing category. I also really enjoy working with talented people and being a part of their journey. Over the past 10 years, I’ve had the opportunity to watch influencers grow up, get married, and have children all while building and maintaining a brand. To me, that’s really something special.”

Drawn to NYWICI…

“I didn’t have a formal mentor and was looking to be a part of a community where I could learn from the smartest and most powerful women in the communications industry.”

My favorite social media platform...

“I love Twitter. Whether it’s current events, sports, entertainment, or pop culture, Twitter is where Internet gems are born. There are so many hashtags to follow and the speed at which users create and share content is remarkable. It’s also part art and part science to deliver a compelling argument or a funny joke in 140 characters, and I welcome the challenge each and every time.”

Marketing/Media/Content/Video/Social’s biggest challenge…

“Influencer marketing is finally a must-have in most marketing plans. There are still many people who doubt the power of this marketing strategy, but before 2017 is over, they too will see the light. Now we just all need to get on the same page about pricing, usage and exclusivity and we’ll be golden.”

At the top of my trend watching list in 2017 is…

“Following parent-focused companies that cater to millennials. Fatherly just raised $4 million—which is amazing and shows there are still content gaps to fill. I’m really interested to see their branded content and influencer strategies as a company that targets the millennial dad.”

Off the clock, really…

“I love spending time with my husband and my two-year-old son. We’ve been going to the Met a lot lately, which is nice and now that’s it is fall, we’ll resume our trips to D.C. to check out the Smithsonian museums and the zoo! I also really enjoy bingeing the TV show Archer.”

Brittany’s nirvana…

“A rapidly approaching deadline for a task that seems impossible to complete in the time given to complete it.”

Did you know…

“I am an excellent whistler and should probably find a competition to win.”

Day to relive…

“My first Hanson concert.”

Words to live by…

“’There are two great days in a person's life—the day we are born and the day we discover why,’ which is a quote from William Barclay.”