September 2017

Hilarey WojtowiczHilarey Wojtowicz currently serves as Vice President of Student Affairs on the New York Women in Communications board of directors and is editor at TheCashlorette.com.

Hilarey is also currently studying for her masters in journalism at the University of Missouri, with an intended graduation date of December 2017. She received the NYWICI Foundation Scholarship in 2016 for this grad school program.

Hilarey has worked in digital media since 2012 when she got her start with internships at Hearst. Since then, she’s worked at multiple organizations in the industry in both New York and her home state of New Jersey. In her free time, she enjoys concerts, running and reading all the non-fiction career books she can get her hands on.

Why Hilarey does what she does…

“I love digital media and journalism. I feel like this industry allows us to inform and help others through stories, videos and more. It’s a very powerful form of communication that can make a difference in the lives of so many people.”

Drawn to NYWICI…

“I was first drawn to NYWICI in 2010 when I attended my first Student Career Conference as a sophomore in college. Now, seven years later, I get to help put on this large event and affect the lives of other young women who remind me of myself. NYWICI is an organization of women helping other women in their careers. It’s real, every woman is approachable and helpful, and I want to give back and help young women just as so many amazing women have helped me.”

My favorite social media platform...

“I love LinkedIn. I think it’s a powerful platform where we can share information to help others in their careers, ask important questions and find answers, and really connect with others who have similar experiences. We can be mentees and mentors on LinkedIn every day.”

Marketing/Media/Content/Video/Social’s biggest challenge…

“Content in all forms is everywhere. It can be difficult to stay relevant, be ahead of trends, or find ways to differentiate ourselves from others in the space. We need to be more innovative and creative than ever before.”

At the top of my trend watching list in 2017 is…

“Email newsletters. They’ve been around for a while, but I feel like we are reading them more now than ever before. I read at least five every day. It will be interesting to see how they evolve even more and how outlets get creative with them.”

Off the clock, really…

“I love going to concerts, the beach and staying active with fun activities — recently I’ve tried a ropes course, TopGolf and a ‘90s hip hop dance class.”

My nirvana…

“Live concerts. Seeing my favorite band play on stage, 50 feet away, is a religious experience for me. I can’t get enough!”

Did you know…

“I grew up playing a ton of sports, from flag football to soccer to softball to track. In high school, I set a school record in the half-mile race.”

Day to relive…

“The day I had coffee with author and past Cosmopolitan editor-in-chief Kate White (all thanks to NYWICI’s Student Career Conference — those raffles are amazing)!”

Words to live by…

“‘We can’t become what we need to be by remaining who we are,’ which is a quote from Oprah.”

 

 

Lori GreeneLori Greene is Vice President of High School Programming for New York Women in Communications and Founder of LPG Enterprises, a digital marketing, content and training consultancy with clients such as Intel, Advertising Week, The New York Academy of Sciences and The Canadian Consulate. 

A content marketer, brand-builder and speaker, Lori is an NYU and Temple University adjunct, teaching mobile and content marketing. She’s run digital and content at BBC America, History Channel and the Biography channels, increasing KPI’s by double digitals, and she led content at ad agency Maxus. Lori worked at Time Inc Content Solutions, ran digital/social at an experiential marketing company and was a journalist and a television producer for Food Network, Lifetime and Travel Channel.

Why Lori does what she does…

“My mission in life is to help people be the very best that they can be, and I love helping brands do that as well.”

Drawn to NYWICI…

“The comradery, sisterhood and help we all give each other is superior to any other organization.”

My favorite social media platform...

“Both my husband and son are awesome, award-winning photographers, and I’m a visual person — so Instagram wins hands down.”

Marketing/Media/Content/Video/Social’s biggest challenge…

“Truly understanding that putting the customer at the center of everything a brand does allows them to win big.”

At the top of my trend watching list in 2017 is…

“Connected cars, chatbots and Internet of Things (IoT).”

Off the clock, really…

“Traveling to a new country, the more exotic the better.”

Lori’s nirvana…

“Hiking outdoors to a gorgeous vista.”

Did you know…

“I climbed to the summit of Mount Kilimanjaro, visited all seven continents and snuck into a Peruvian jail to interview a political prisoner.”

Day to relive…

“Tobogganing down an Antarctic slope alongside a penguin.”

Words to live by…

“Happiness is not a state to arrive at, but a manner of traveling.”

 

Linda DescanoLinda Descano, CFA®, is a past president of New York Women in Communications and currently serves as the organization’s Vice President of Strategic Planning. Linda’s day job is as Executive Vice President at Havas PR.

An executive leader and a communications strategist, Linda describes herself a conversation architect, designing and delivering award-winning integrated campaigns underpinned by social media and content marketing. And, as a CFA® charterholder, Linda brings to the strategy table financial and analytical savvy that helps her deliver data-driven results for clients and the boards on which she serves.

Linda joined Havas PR North America in October 2015 as Executive Vice President, and provides strategic counsel on digital, social and measurement to the firm’s corporate and consumer clients. Prior to joining Havas PR, Linda held several executive level positions at Citi, including managing director and global head of content marketing and social media for Citi’s Global Consumer Bank; president and CEO of Women & Co., an award-winning financial lifestyle community for women; Director and Portfolio Manager of Social Awareness Investments at Citigroup Asset Management; and Senior Vice President and Head of Environmental Affairs at Citi predecessor, Salomon Inc.   

Linda has been featured in Ad Age, Business Insider, Digiday, and HuffPost, among others. Her honors include a 2014 Fox Information Technology Distinguished Alumni Award from the Fox School of Business at Temple University, 2014 Pinnacle in Leadership Award from the Girl Scouts of Greater New York, and 2013 Changing the Game Award from Advertising Women of New York.

In addition to serving on NYWICI’s board of directors, Linda serves as a capstone mentor and advisory council member for the Fox School of Business M.S. in Digital Innovation in Marketing program and the board of Servo Annex, a Toronto-based digital consultancy. Linda also serves as a strategic advisor to the Walnut Club.

Why Linda does what she does…

“It’s simple: I love telling stories and sparking conversation.”

Drawn to NYWICI…

“My first experience with NYWICI was at a Matrix Awards luncheon, which was so uplifting and inspiring that I just had to get involved. What has kept me engaged is how invested NYWICI members are in each other’s success.”

My favorite social media platform...

“Hands down, it’s Facebook because it’s where most of my family and friends are active and enables me to keep up with what’s going on in their lives.”

At the top of my trend-watching list in 2017 is…

“All things AI.”

Off the clock, really…

“I love walking around Philadelphia and rediscovering the city after being away for 20+ years, experiencing new restaurants and hanging out with my family.”

My nirvana…

“The Four Corners area of the U.S. It’s magical.”

Did you know…

“I’m a geophysicist by education.”

Day to relive…

“My wedding to Scott—and, specifically, I’d love to experience the cocktail hour, which we missed because we were taking pictures.”

Words to live by…

“It’s a saying from the Lakota people: ‘We will forever be known by the tracks we leave.’ This reminds me to tread carefully, that our words, actions and footsteps leave a lasting impact on people’s hearts and minds as well as on our planet.”

 

Meredith LongMeredith Long is the 2017-2018 President of New York Women in Communications and currently serves as Senior Vice President, News, Luxury & Style at Time Inc.

At TIME Inc, she is responsible for developing the growth strategy for such brands as TIME, Fortune, Money, InStyle, Food & Wine, Travel + Leisure and Departures. As the brand leader, she oversees the overall financial and strategic performance, manages such major franchises and live events as the annual Food & Wine Classic in Aspen, Time 100 and the Fortune Live Media Division that includes Fortune Most Powerful Women and the Fortune Global Forum.

A veteran of TIME, Meredith started her career at TIME as an Account Manager in 2003 and has held leadership positions in its San Francisco, Washington DC and Los Angeles offices.

Meredith received a B.A. in Journalism and Broadcast News from the University of Colorado, Boulder. She was named to the 2016 American Advertising Federation’s Hall of Achievement, which annually recognizes outstanding leaders in advertising under 40. She currently serves on the AAF’s Hall of Achievement Executive Committee.

Why she does what she does…

“The more this business changes, the more I find the fundamentals still apply. First and foremost, this is a relationship business. Making new connections, learning about new brands, discovering new businesses, meeting fresh challenges and coming up with creative solves — these things are always hugely gratifying.”

Drawn to NYWICI…

“What I love about NYWICI is that we convene women across EVERY aspect of the communications industry and support the advancement of women across EVERY stage of their career. We lift each other up.”

My favorite social media platform…

“Pinterest. I can fall down the Pinterest rabbit hole any hour of the day. It’s the engine of inspiration for everything from the kitchen remodel I keep dreaming of or a fall getaway to Mallorca.”

Marketing/Media/Content/Video/Social’s biggest challenge…

“Deeply reported and trusted sources of information are scarce commodities. And when you find them, they should command a premium. Finding creative business models that strike a balance between what people are willing to pay for and what partners are keen to invest in is an important and valuable inquiry that all of us have a stake in.”

Off the clock, really…

“Anything outdoors helps me recharge —hiking, skiing & surfing are my go-tos.”

Meredith’s nirvana…

“California is my happy place.”

Did you know…

“I am working toward a degree in interior design.”

Day to relive…

“Sailing the Aeolian Islands with my dearest friends.”

Words to live by…

“Plan your life. Not your career.”