What Will You Change in 2017?

December 23, 2016

NYWICIIf you're looking to start the new year off with a "new you," NYWICI can help. We've put together a list of easily attainable ideas that can benefit you personally and professionally.

Network, Network, Network

NYWICI offers a variety of networking events throughout the year. The best part is that as a member, you can enjoy admission to events at a discounted rate. Not a member of NYWICI? Join today! Take a look at our event calendar and make a point to attend at least one new event this year, like the informal, fun NYWICI Night Out at Lord & Taylor on January 19, 2017: meet and greet and mingle and enjoy a presentation hosted by Lord & Taylor master stylists, Micah & Travis, to learn how to polish your professional presence for the New Year! Students can register for a Behind-the-Scenes Tour at Vice Media in Brooklyn on January 12, 2017, and the Young Professionals’ Book Club invites you to discuss Amy Schumer’s new book, The Girl with the Lower Back Tattoo, on January 18, 2017.

Get Involved

Volunteer to serve on one of NYWICI's committees. It's a great opportunity to make connections and practice the skills needed to advance your career. Help recruit new members (and network in the process) or help plan NYWICI’s next events. We have something for everyone this upcoming year.

Find Your Next Opportunity

Are you looking for a change in your career? Visit our Career Center to search job openings and available internships.

Assess the Year Ahead

Did you know that a NYWICI membership includes a free coaching session with one of our esteemed career coaches? They are experts in everything from personal finance, public speaking to dressing for success. Check out the list of coaches and set up a FREE session today. 

Apply for a Scholarship

If financial support and the incredible network our scholarship winners have access to sounds appealing, then apply for a NYWICI Foundation Scholarship. Applications are due January 27, 2017.

Pay it Forward

Author Catherine Ryan Hyde once said, "There is no wrong way to perform an act of kindness." From simple gestures like giving up your seat on the subway to volunteering your time to support a good cause, there are endless ways to give back. This year, consider donating to the NYWICI Foundation. Your tax-deductible donation will benefit our scholarship program, as well as the Member Empowerment Grant. Strapped for cash after the holidays? Volunteer your time instead. How about reading scholarship applications in February? 

Get Fit

We know this is a popular resolution, and we've got the right tools to make it happen! Check out the list of benefits and discounts available for members.

Recruit One Friend to Join NYWICI

Everyone says two is better than one. Recruit one of your friends to join and enjoy all of the benefits together!

Be Inspired

One of the most inspiring days of the year for us is our annual Matrix Awards. Attendees walk away feeling inspired and ready to realize their own potential. We hope you'll register for the 2017 Matrix Awards on April 24, 2017, hosted by Hearst.

We wish you all the best in the year ahead. And remember to connect, create and communicate with the women who connect the world. 

Photo: Maryanne Russell. All Rights reserved.


Learning Your Value with Mika Brzezinski

December 14, 2016

Mika Brzezinski, co-host of MSNBC’s Morning Joe, is on a mission to help women know and grow their value. "Knowing your brand and knowing your value is important even when your stock is down,” she told a packed room of 150 NYWICI members and guests gathered for NYWICI’s Cocktails & Conversation event on Dec. 7, 2016, at Bloomberg.

The audience saw Mika get real personal real fast. She started by sharing her story of being fired from a job she loved at CBS, candidly admitting to the sadness and shame she felt and to the lessons she learned when it came to “resetting” her own brand.

The message resonated with the crowd, which represented communications experts from all levels. “It was extremely inspiring to have someone so willing to be open and honest about their struggles and really connect with people,” said Katrina Purcell, multimedia operations program manager at Bloomberg.

Robin DeMarco, a business & lifestyle coach, agreed, noting that “It was fascinating to me that Mika made reference to our instinctual habits. That despite putting all the hard work in, we women feel ‘lucky’ to be where we are. We are the first to apologize, and we feel this need to always make others comfortable.

“I also found it to be so true that we can be the absolute best advocates for others, yet struggle when it comes to ourselves and asking for what we deserve,” Robin added, who, like all attendees, received a copy of Mika’s  book Knowing Your Value. “For example, I’m a passionate advocate for my clients when it comes to helping them negotiate their salaries and titles, yet I struggle personally when charging clients for the value that I bring them.”

To that end, here are a few key takeaways Mika shared:

Mika BrzezinskiCommand your presence. "There's a lot to say, but if you don’t say it well — if you don't command your presence — it is red meat for someone."  

Find your voice. "Finding your voice is physical. Speak in public, practice hearing your own voice, pay attention to your posture." 

Communication starts on the inside. “There is something about communicating effectively that you have to find from within."

“I loved being among such smart, passionate woman who seemed to really support each other which can be hard to find in one room,” said Robin. And Katrina added, “It was a great mix of women at all different levels in their careers. I enjoyed learning about various roles at other companies. Positions are not as cut and dry as they used to be, so it is always interesting to hear what options exist out in the world.” 

Here is a short clip of Mika: https://www.facebook.com/nywici/videos/10153868585436557/

If you would like to learn more about knowing and growing your value, pick up a copy of Mika’s book, Knowing Your Value, or look for her next Knowing Your Value Conference. And to make sure you don’t miss another fantastic NYWICI event, be sure to become a member — or find out if your company has a corporate membership that you can access — and check out our upcoming events calendar

New York Women in Communications thanks NBC Universal for donating Mika’s book to attendees and Bloomberg for hosting the event.

Photos: Jan Goldstoff



Posted by: 
Robyn Hatcher

NYWICI Must Reads December 16, 2016

December 16, 2016

Aloud ProTweet your links to us, using #NYWICIMustReads to be featured in next Friday's Must Reads


For Women at Every Career Stage

News Flash: Women Like To Tinker, Too (MIT Technology Review)

Women Who Draw (Khoi Vinh)


The Changing Landscape of Communications

6 Trends That Defined The Media Industry's Most Chaotic, Reflective Year (Adweek)

The New Status Symbol? Think Ink. (The Wall Street Journal)

The Best Of The Worst Ideas In Media Experimentation (Columbia Journalism Review)


Technology News

Posted by: 
Tekla Szymanski

3 Reasons You Need to Manage Your Personal Brand

December 12, 2016

Aloud Blog Pro

Over the past few years, I’ve had the opportunity to speak with executive coaches and personal brand strategists from across the U.S. on a topic near and dear to my heart: personal branding. 

Whether you or I like it or not, right now, at this exact minute, we have a brand, and we communicate it in everything we do. As a dear friend and executive coach recently reminded me, we must remain vigilant in proactively and strategically manage our brand, no matter how great things are today. Just in case you need some convincing, I consolidated the top three reasons cited in my virtual listening tour for why it’s important to stay on top of your brand:

  1. Consistency.
    As Selena Rezvani, author of PUSHBACK and The Next Generation of Women Leaders, noted when we spoke, our brand may be on point with the goals and vision we have for ourselves or it may differ wildly — reason #1 for why it’s important to manage your brand. “Consider what the chatter is about you when you leave a room,” advises Selena. “Ask others how they know you to be, what comes to mind when they think of you, and see if it matches your own vision. At a minimum, acknowledge and accept the brand you’ve sculpted up to this point and use it as a baseline for managing future change and progress.” Kathleen McQuiggan, Senior Vice President of Pax World Management, reinforced this point: “Managing your brand enables you to manage others perceptions of you, clear and simple.”
  1. Credibility.
    Diane Baranello, former NYWICI board member and President of Coaching for Distinction, noted, “It’s important to have a genuine personal brand because without it you lose credibility. When you're no longer credible, people don't believe what you say. You lose truth and when you do, you lose trust, which is the basis for all lasting relationships. When clients, colleagues, friends believe in 'you' as a brand, they trust your message. When your brand is inconsistent or inauthentic, that trust is broken and your promise of value is compromised.”
  1. Effectiveness.
    To the always-pragmatic Nanci Raphael, author of Entrepreneur’s Guide to Mastering the Inner World of Business, a strong personal brand will help you understand yourself better, help you understand what motivates and inspires you, and will save you time, energy and resources, because you will have clarity about the people you want to attract and work with and the opportunities you want to pursue.



Posted by: 
Linda Descano

7 Ways to Master the Compensation Conversation

December 7, 2016

Aloud Blog ProEvery year, like clockwork, many companies begin notifications about the annual performance process and, based on what I’ve heard from NYWICI members and others in my network, a significant number of us begin a mad dash to pull together a self-assessment but only a few, relatively speaking, take the next step and proactively engage their manager in a conversation about their compensation expectations. And that’s simply not acceptable. As daunting as it may be, the compensation conversation is one of those “must-haves” that each and every one of us must master if we truly want to own our career and ensure our financial health.

To help you prep and speak with clarity, confidence and conviction, let me share the insights from three savvy women who clearly know their own worth about approaching this must-have conversation:

  1. When talking about compensation, remember that it’s not about you and what you need, deserve or want. It’s about what you contribute to your organization and what value that contribution provides, advises Lindsey Pollak, author, corporate consultant and internationally recognized expert on next generation career and workplace trends.  
  1. Keep an inventory of your successes, says Philadelphia-based author, blogger and speaker Selena Rezvani. “There’s an old saying in the HR community that still rings true today: ‘Managers have short memories,’” she added. “To effectively persuade any busy authority figure, take it upon yourself to first do your own self-evaluation. Compile a list of accolades, duties you've assumed outside your role, and projects you've personally spearheaded, including the extent to which others depend on you. If you’re someone who worries you’ll look like you’re bragging, you can keep your self-promotion fact based. For example, if you brought in $20,000 in repeat business, 10 new client projects, or saved the company 3% of operating costs, assemble those facts and be prepared to stand behind them.” 
  1. Do “scenario planning” before you make your ask, recommends Marie Raperto, owner of Cantor Integrated Marketing Staffing and author of the THEHIRING-HUB blog. Selena elaborated, “You’d be amazed how many people approach a raise request with one narrow goal, thereby limiting their chances of getting ‘yes.’ You can prepare for the possibility of resistance by creating a list of multiple compensation options that would satisfy you, such as less money but more vacation time.” For instance, Lindsey suggests being prepared to counter, “I understand there was no budget for raises this year, but you said you were very pleased with my performance. Would it be possible to receive some Fridays off this winter?”
  1. Prepare and rehearse your presentation, advises Marie, who also suggests preparing a list of questions your boss might ask in response to your “ask” and think about how you will respond. The more prepared you are, the more confidently you will speak — and that can make all the difference in how your boss responds.
  1. Time your ask carefully, strongly emphasized all three experts. “There are timing circumstances,” added Selena, “that can act as a propeller, advancing your pay request, or serve as an anchor, weighing down and stagnating your ask. Don’t ignore them!” All three experts recommend avoiding high-stress times, days when your boss is clearly in a bad mood, or around lunch when hunger could be a distraction. Selena and Lindsey agree that one of the best moments to time your request is when you have the most leverage: for example, once you’ve just finished a critical project. The same thing goes for repeat business you brought in, accolades you brought the company, or efficiencies you created to save money. 
  1. Ask deepening questions, encourages Selena. She explains, “If you feel — as many of us do — that you’ve hit a dead end while negotiating, see what you can do to ‘expand the pie.’ Is there something else you could ask for? Is there a tie-in that would make your current request easier to say ‘yes’ to? Is there something very low cost or low effort that you can offer that would go a long way in your boss’ eyes? Realize that your understanding of the other side equates to power and advantage in a negotiation. Getting in the habit of asking deepening questions can give you just the intelligence and insight needed to move a discussion forward. Doing so buys you time, sheds light on the other person’s constraints and circumstances, and helps you craft a more creative, tailored deal that suits all parties.” Some examples Selena cited include: “What is most important to you? Can you explain why?” Or “How could I help you feel more comfortable with this request?” and “Is that the best you can do? Can you say more about why that’s the case?”
  1. Make strides to humanize the discussion, suggests Selena. “If you’re getting resistance, you might elicit empathy from the other side by saying something like, ‘Put yourself in my shoes...’ or ‘Try to understand my position.’ You can also ask, ‘Can you do any better?’’ When asked such direct questions, our instinct is often to try a little harder to help the other side. The more you can paint a vivid picture of your role and position, the more successful you’ll be in getting the other side to flex to your needs. 

What if you don’t get the raise you are looking for? Lindsey recommends using the disappointment as an opportunity for information and planning. “Talk to your boss about why you didn't get the raise (in as positive a way as possible!) and start to develop a game plan for getting that raise in the future. Try your best to get your manager to give you very specific, tangible goals so you can track your success and use that as leverage when your next review comes around.”


Posted by: 
Linda Descano

3 Key Things Mika Brzezinski Taught Me

December 5, 2016

MikaFor the MSNBC host, it’s not just about building a personal brand — although that’s important too.

Mika Brzezinski: She’s smart and got it all together, right? And yet, she’s the first to answer: “Everything is not what it seems”

Mika is known for her insightful and (sometimes) brash role as co-host of MSNBC’s Morning Joe and author of Knowing Your Value: Women, Money, and Getting What You're Worth. She will bring her very relatable story to New York Women in Communications’ Cocktails and Conversation event, to be held at 5:30 p.m. on Dec. 7, 2016, at Bloomberg, 120 Park Avenue (corner of 41st and Park Ave.).

Hosted by NYWICI’s Professional Programming committee, the event will feature an insightful conversation between Mika and NYWICI President and Bloomberg COO Jacki Kelley, along with plenty of networking time.

In reading Knowing Your Value, I immediately connected with something that has reared its ugly head to me this past year in my own career: Time and time again, Mika has been shocked to learn an acquaintance has experienced the same exact challenges as hers. She notes that women tend to be their own worst enemy as we look at others and assume everyone is doing so much better than we are.

Band together. Mika argues that women need to be honest with each other on the challenges we face to develop solutions together. As she opened about her experiences, others responded in kind. We cannot act as though there are no drawbacks to being women in business. Trying to ignore the issues we face means we only end up perpetuating them.

Stop apologizing. I share with Mika the desire to be liked. A few months ago after a long conversation with a few close friends, we all made a pact to count the number of times we said, “I’m sorry” when it was unwarranted. I was shocked at the number of times I apologized about things that either didn’t warrant an apology or were not even my fault — for example, being in someone’s way in the store or bad weather causing an issue with someone’s commute. I’ve since become more conscious of my apology crutch and am working to curtail it. I have a long way to go but am already feeling more empowered.

Cut the self doubt. Like Mika, I find it extremely difficult to speak highly of my own skills or receive praise and tend to give credit instead to others around me. Why is it so hard for us to speak highly of ourselves? Society still believes that women shouldn’t brag for fear of being called the b-word. Men are considered successful, esteemed and highly qualified when they speak of their skills and projects, whereas women are not perceived the same way and will not be until we start to assert our skills.

Indeed, at the end of a project or rough day write down the skills you learned or used that day in a journal, at the end of a month, go through and see which skills you used frequently and which you felt you didn’t use enough. Over time, you will become more confident talking about your skills in your own words with specific examples of when you used them effectively.

Want to learn more from Mika? Register today for New York Women in Communications’ Cocktails and Conversation event!

— Photo: Maryanne Russell


Posted by: 
Katrina Purcell

Mika's 5 Tips to Growing Your Own Value

December 1, 2016

Mika @ NYWICIMika Brzezinski is anything but average. When it comes to being vocal about beliefs and values, you can count on her to take a stand. This has taken her to new heights as co-host of MSNBC’s Morning Joe, the author of the best-selling Knowing Your Value and many more achievements.

NYWICI is elated to have Mika back to share her hard-won wisdom about women, their careers and unlocking their value at the upcoming Cocktails and Conversation event, to be held on Dec. 7, 2016, at Bloomberg.

Mika might make it look easy — but she got where she is today with hard work and determination. Here are five things she has done to unlock her own value to inspire you to do the same for yourself.

Make yourself heard. Many know Mika for her book Knowing Your Value and her latest book Grow Your Value — but she has written four books in all, including a memoir, All Things at Once (released in January 2010), as well as Obsessed: America’s Food Addiction and My Own, which explores her personal relationship (and America’s trends) with food.

Negotiate, negotiate, negotiate. Mika may now be looked upon as the “know and grow your value queen,” but that wasn’t always the case. It took her a few attempts to get paid the value she deserved — four times to be exact. Her tenacity to keep going back and asking after failing instead of giving up, is a testament to her success. Her final attempt was a mix of timing and an approach that she now shares with her readers.

Getting fired can happen to even the best of us. Before Morning Joe, Mika worked for CBS for 20 years. In 2006, she was laid off abruptly, leading to almost a year between jobs. That’s when Mika took a part-time gig, freelancing for MSNBC — a decision that lead to her current role co-hosting Morning Joe.

Find a look that works for you — and that you can work. Make-up, hair and stylist weren’t in the offing when Mika went back to work at MSNBC. There’s nothing glamorous about working all day, having a family to take care of and being responsible for looking great under the bright lights of television every day, but this was Mika’s reality when she began at Morning Joe; and she made it work.

Be willing to take a stand. Mika did just that, in 2007, when she refused to report on Paris Hilton’s release from jail during Morning Joe and tore up her script on live TV. Viewers found it compelling, and while it could have cost her her job, she took a stand for what she believed in.

—  Kimberly Jacobs

Photo: Maryanne Russell