Branding Workshop: How to Stand Out

July 26, 2017

On July 25, 2017, 50 NYWICI members — from recent college grads to seasoned professionals — participated in a branding and resume workshop at Bloomberg's headquarters in New York. If you missed the event, here are a few essential tips to help you make your mark.

Your LinkedIn Profile

Every branding effort starts with a professional LinkedIn profile, says Amanda Fox (below, at right), a senior recruiter at Bloomberg. A good LinkedIn profile increases your professional credibility, and the main goal is to stand out and get noticed. Here are other points to keep in mind when creating your LinkedIn profile, which is your “online business card”:

  • Your profile picture is very important; keep it professional and updated.
  • Add a specific title that clearly identifies you; don’t use internal company terminology but identify your business unit, company and region.
  • Add public info and contacts, social media links, email etc.
  • Change the default URL to your profile and customize it.
  • In your intro summary, tell a story, use a concise statement (who are you, why are you interested in your field/industry, what is your experience and expertise); keep it short and always write it in the 1st person. Most people don’t have a summary on their page, so yours will stand out.
  • Add your experience and skills, roles, responsibilities, key contributions and how you solved problems.
  • Add links to portfolios, videos, whitepapers, pictures, volunteer experience, mentoring and service projects.
  • Amanda FoxConnect with others in your industry — but don’t send connect requests to people you don’t know. Don’t automatically accept connecting requests from people you don’t know — unless the connection could be helpful (i.e. recruiters). Try not to use the connect default message but personalize the message to stand out.
  • Get recommended. 
  • Specify "I am interested in...." And as an entrepreneur, make it clear that you’re open to working with clients/companies by stating that you would be available as a vendor or contractor.
  • Customize headlines when sharing articles; edit your posts to garner interest.
  • Mind your tone.
  • Respect data privacy.
  • Follow groups on LinkedIn and become active in them because, as Amanda stresses, “recruiters go through groups to view potential recruits!”

After the keynote address, attendees were invited to have their headshots taken, to share their resumes in brief one-on-one sessions with five Bloomberg recruiters or to attend informal roundtable discussions on branding, networking, interviewing and professional presence. 

 

Networking

Dianne BaranelloAt the table discussing networking tips, NYWICI coach Diane Baranello (at right), principal at Coaching for Distinction, chatted about networking fears, and she shared tips and tricks how to make the best of meeting others outside of one’s own comfort zone.

Key takeaways included:

  • Try to research the people that you are networking with.
  • Make sure that you know exactly what you want people to know about you; pitch specific points.
  • Know exactly what you want to get out of the event.
  • Try to go to events by yourself so that you have to mingle and meet new people.
  • If you want to get something, you first have to give something.

 

The Perfect Elevator Pitch

Robyn HatcherExecutive coach Robyn Hatcher (at right), NYWICI’s vice president of Professional Programming and the founder of SpeakEtc., shared her insights at the “How to Pitch An Effective Elevator Pitch” table (she prefers to call the “elevator pitch” an “intro-mercial”). Robyn helped each attendee phrase that short and sweet intro that has the power to make you stand out, be memorable and appear professional. Her advice in finding that perfect pitch included:

  • Start with the why — and make it emotional.
  • Emotion sells — logic tells.
  • Highlight your strengths.
  • Talking about yourself is not bragging but sharing.

In addition, Robyn stresses five ingredients of a “delicious intro-mercial”:

  • Engage Them
  • Inform Them
  • Assure Them
  • Seduce Them
  • Invite Them

 

Interview Tips & Tricks

Christine HauerBloomberg recruiter for Media & Industry Verticals, Christine Hauer (standing at far right), shared stories about interviews she conducted at Bloomberg with candidates applying for a job at her company. She acknowledged that Bloomberg hires job applicants at every career level and age. When asked about how to ace a job interview and come across as genuine and professional, she advised:

  • Always research the company before you come in for an interview.
  • Spin what you have done and how you fit in with the company.
  • Learn about the employer’s objectives in the long and short term, and then explain how your experience can fit in and help them.
  • Be honest and give examples when you talk about actions and results — even if the results were bad. Then share what you did to overcome any bad results.
  • Show that you understand the big picture — and how you can help.

 

Related Reading:

Becoming Your Own Brand (NYWICI past event). 

You may also be interested in reading transcripts of past NYWICI Twitter Chats on the same topic: Positioning & Personal Branding with cohost Selena Soo (@SelenaSoo) and Personal Branding with cohost Joanne Jombrakos (@joannetombrakos). 

10 Ways LinkedIn Can Build Your Brand and Generate Leads (Instapage)

 

Slideshow images: Jan Goldstoff

 

Posted by: 
Tekla Szymanski

Comments

I had a wonderful time at this event. Loved learning about everyone's business and helping them to polish their Intro-mercials and this article is a great recape to learn from the tables I couldn't be at!

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