Mary Lou Quinlan, with Jen Drexler and Tracy Chapman of the consulting firm "Just Ask A Woman," has released a new book, What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It (read the first chapter here). The book reveals what women consumers are willing and unwilling to reveal about their spending behavior, thus suggesting that companies will have to change their marketing strategies toward them accordingly. 

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