NYWICI SCHOLARSHIP RECIPIENT SAMANTHA NEUGEBAUER
Samantha Neugebauer, Carlozzi Family Scholarship recipient and NYU student, has been named the Associate Director of Records of the National Association of College and University Residence Halls (NACURH, Inc.). National Information Center (NIC), the headquarters office for the organization, is a nationally-recognized office that transfers location every three years. NYU was recently awarded with the opportunity to be the host of NIC. The Associate Director of Records position will involve record keeping, managing, and traveling as a regional body to Arkansas and Texas. Samantha will also get to work with students across the United States, and as well as other areas of the world such as Canada, Australia, and Mexico!
Posted November 19, 2008
NANCY RABSTEJNEK NICHOLS NAMED TO BOARD OF DIRECTORS OF THE NEW YORK POPS
The New York Pops announces the addition of a new member to the Board of Directors, Nancy Rabstejnek Nichols, Senior Vice President of External Affairs at Weber Shandwick, the largest full service Public Relations firm in the world. Ms. Nichols has previously acted as Chair and Co-Chair of The New York Pops Birthday Gala Leadership Committee. Under her leadership, the orchestra’s annual gala raised a record-breaking $1.03 million in 2007 and surpassed that amount in 2008 with over $1.7 million in revenue. Ms. Nichols also serves as President of NY Women in Communications and a board member on the Professionals in Advertising Political Action Committee and the James Lenox House Association.
The New York Pops was founded by former NBC Music Director Skitch Henderson in 1983 to give New York a permanent professional symphonic pops orchestra that would create greater public awareness and appreciation of America’s rich and diverse musical heritage. The orchestra is now the largest independent symphonic pops orchestra in the United States.
Posted September 2, 2008
The New York Times Consults with Barbara Ficarra, Health in 30 Radio Show Executive Producer and Host & Founder of Healthin30.com for Expert Advice, Insights, and Ideas for nytimes.com/health!
Barbara Ficarra was recently contacted by The New York Times (Health) to share her insights, ideas and offer her expert advice for nytimes.com/health. Barbara met with Sarah Greene, Director of nytimes.com/health and Mike Mason, Editor of nytimes.com/health at their New York City office.
Sarah and Mike were enthusiastic for Barbara’s input and critique for nytimes.com/health especially the “Six Killers” video series, Times Essentials, Patient Voices an audio feature and topics for health related articles. Sarah suggested perhaps utilizing segments from the Health in 30® Radio Show for audio content on nytimes.com/health. Barbara also offered insight into ideas for new content for The New York Times Health website.
Subsequent to the consulting session, nytimes.com/health has implemented a number of Barbara's suggestions. You can visit the The New York Times Health website at nytimes.com/health. Please also visit the Health in 30® website at Healthin30.com. Barbara can be reached at B.Ficarra@Healthin30.com.
Posted July 31, 2008
Axe Proximity Sponsors Branded Content Thanks to BrightLine iTV and CEO, Jacqueline Corbelli
Monday, Jul 7, 2008 9:51 AM ET
Unilever's Axe Proximity brand of anti-perspirant is sponsoring branded content on interactive-TV. The effort which is handled by New York-based Brightline, an iTV company, is the seventh such program Brightline has done for Proximity, per the agency, which says Unilever has used them for the past five years.
The digital content is carried on IFC Free On-Demand, Verizon FiOS and Time Warner.--Karl Greenberg
Posted July 14, 2008
Decoding Presidential Candidates on MSNBC
Handwriting expert, Ruth Brayer, was interviewed by Tamron Hall of MSNBC on June 13, 2008 regarding insights about the presidential candidates based on their handwriting.
Brayer is the author of a recently published book about enhancing the father-daughter relationship entitled "Decoding Your Dad." The book was mentioned on both MSNBC and radio station WOCM-FM 98.1.
Ruth Brayer
Brayer Handwriting Int'l
212-755-7884
www.antiforgery.com
Posted June 19, 2008
BrightLine iTV's CEO, Jacqueline Corbelli, and Unilever Partner On the First-Ever Interactive Upfront
Unilever Bets on Interactivity
Company Steps Up 'iTV' Ads in a Bid To Engage Viewers
By SUZANNE VRANICA
May 14, 2008
As marketers descend on New York this week to place their bets on network TV's fall season, Unilever is making a sizable wager in a different direction: interactive TV.
Interactive-TV ads, in which consumers use the remote control to request a brochure or call up more information about a product, have been slow to gain traction among marketers. Advertisers love the prospect of getting consumers more engaged in commercials but haven't been eager to deal with the hurdles that are part of getting deals done. In order to have their ad campaigns have a national footprint, advertisers have to strike deals with a long list of cable and satellite providers around the country.
Despite those obstacles, Unilever, a consumer packaged-goods company, is plowing ahead. The company has locked in commitments for interactive TV-ad deals with Comcast and DirecTV Group for this year. The deals will involve about 20 different iTV ad campaigns for brands such as Degree deodorant and Bertolli. Unilever also is negotiating on deals for next year, in its first-ever upfront-like marketplace for iTV ads.
The Wall Street Journal interviewed Jon Stimmel, director of media investment for Unilever in the U.S., and Jacqueline Corbelli, chief executive of BrightLine Partners, a small firm that specializes in iTV advertising, about Unilever's forays into iTV marketing and the problems that continue to face advertisers. Below, are some excerpts.
The Wall Street Journal: How did you end up doing an upfront for iTV?
Mr. Stimmel: With some of the test work we've done with BrightLine, we saw some pretty interesting data as far as consumers' willingness to interact with our content. So we wanted to make it part of our digital-marketing strategy. It was kind of merging the two mediums that we use pretty robustly: online, with the ability to interact with consumers and establish a dialogue, and TV, which is a great viewing experience for content of all kinds. We really wanted to drive our rules of the road as opposed to waiting for an industry to catch up and have them dictate the terms of our agreements. We want the media companies to recognize what they need to do to make this a viable advertising medium.
WSJ: What hurdles does this sector need to overcome before becoming a real advertising medium?
Ms. Corbelli: Much of it is the fragmentation and the fact it's not turnkey or simple enough to figure out how these platforms can be exploited from a national standpoint for advertisers. Advertisers are inundated by the providers with individual ad solutions, and it can only make sense if an advertiser can get a single solution across different companies. A lot of these companies don't understand this. There are so many companies that can offer TV viewers the ability to push a button to interact with the content on the TV screen such as Dish, Comcast, Cablevision, Time Warner, Cox, TiVo, DirecTV and Charter. They are all interested in adopting a standard as long as the standard is theirs.
WSJ: Unilever has been in this space for several years. When did you first start?
Mr. Stimmel: We did our first test at the end of 2005 for the Axe brand. Then we wanted to investigate this space more, so we drove a couple of tests to understand what our capabilities were outside of the male [demographic].
WSJ: What was the turning point for Unilever in deciding to go from doing iTV in test phase to making it a legitimate part of your marketing mix?
Mr. Stimmel: For me a turning point was the "Spraychel" campaign for "I Can't Believe It's Not Butter!" in 2006. (Unilever ran on several cable video-on-demand channels a seven-part animated series that spoofed a soap opera. Set in a refrigerator, the series followed the plight of a curvy talking bottle named "Spraychel.") We put it online and we were promoting it, and it had somewhat of a following. I didn't know how it would play on iTV next to actual TV content. Seeing the amount of time people would spend watching and tuning into each episode was amazing. And the click-through rates were astounding.
Ms. Corbelli: People were spending six and seven minutes watching the episodes. What really resonates in the current economic environment is the click-through rates we are getting on iTV programs far surpass the ones we get online.
CONTACT:
Ashley Ross-Teel, BrightLine iTV
212/271.0014 ext. 35, art@brightlineitv.com
Posted May 14, 2008
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