Laurie Petersen Named GM Minyanville Family Media
Laurie Petersen was named General Manager of Minyanville Family Media, a new division of New York-based Minyanville Publishing and Multimedia that marks the financial infotainment company's entry to the kids' and family markets. Petersen will oversee the launch of Minyanland, a virtual world in which Minyanville's Hoofy and Boo will help teach kids about money and economics while they play. She will also manage relationships with such partners as Kaboose.com and the National Council on Economic Education. A long-time journalist and online producer, Petersen was most recently executive editor of MediaPost Communications. She has also held senior management roles at TheDeal.com, Barnes&Noble.com and iVillage.
Posted November 14, 2007
