Matrix Monday: Honoree Wendy Clark

Announcing the Fifth of Our Esteemed 2014 Matrix Award Honorees: 
Wendy Clark

 

Wendy ClarkAs Senior Vice President, Global Sparkling Brand Center, Wendy Clark is responsible for the global leadership of our Sparkling brands and businesses, led by trademark Coca-Cola. In this role, Clark oversees brand strategy and integrated marketing communications, including global design, content excellence, media connections, interactive and community marketing, experiential marketing and partnerships at The Coca-Cola Company.

Under Wendy's guidance, her team has achieved a great deal during her time at the Company, including leadership of The Coca-Cola System's largest-ever marketing activation for the 2010 FIFA World Cup in more than 160 countries. Her team has a leading industry voice on evolved consumer engagement under their Liquid & Linked communications strategy, leveraging the power of authentic brand stories that spread through owned, earned, shared and paid media connections to create shared value.

In 2011, Fast Company magazine cited Wendy as the Brand Refresher on its top ten list of innovative Business Disruptors and the Advertising Women of New York (AWNY) recognized Wendy as their 2011 Advertising Woman of the Year.

In 2009 and 2010 FORTUNE featured Wendy in its "40 Under 40" issue, ranking as the highest woman in 2010 (#15). She was also named one of four "Women to Watch" by FORTUNE

Prior to joining The Coca-Coca Company, Wendy was Senior Vice President, Advertising for AT&T, the world's largest telecommunications company. From delivering the iconic AT&T "globe" logo into the 21st Century to making the "Your World. Delivered." tagline synonymous with AT&T, Wendy was at the helm of the company's most ambitious and aggressive re-branding and advertising campaign in its history. 

Wendy's efforts were recognized in November 2007, upon her induction into the American Advertising Federation's Advertising Hall of Achievement. In addition, AdAge magazine cited Clark as "one of the most important women in marketing" in its "Women to Watch" 2007 issue. 

Prior to joining AT&T, Wendy served as Senior Vice President and Director of Client Service at Omnicom shop, GSD&M.

Wendy is chair of the American Advertising Federation, an advisory board member of IDEO.org and serves on the board of trustees for the Atlanta International School. She holds a BA/English from Florida State University and lives in Atlanta with her husband and three children.

 

The 2014 Matrix Awards will be Monday, April 28, 2014.  Register Online Now!
View the 2014 sponsorship and table package opportunities here.