Just Ask a Woman is a powerful tool for marketers, advertisers and brand managers on how to tap into female consumers' needs written by the founder of a consultancy dedicated to marketing to women. Mary Lou Quinlan has personally interviewed 3,000 women to learn how they judge brands and advertising, how they make buying decisions, their love/hate affair with technology, the effects of stress on their consumer behavior and their increasing demands for service. Quinlan rejects traditional focus groups in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. Because women are the decision-makers in an estimated eighty-five percent of household purchases, marketers, brand managers and advertisers will find a revelatory resource filled with action steps for building brands with women-a market everyone wants to tap, but few know how to.
Author's Biography
Mary Lou Quinlan is the founder and CEO of Just Ask a Woman, a New York based marketing consultancy dedicated to building business with women for clients including CitiGroup, Johnson & Johnson, Estee Lauder and Saks Fifth Avenue. Her 25 year marketing career led to her reputation as a brand turnaround expert, from director of sales motivation and advertising for Avon, to CEO of a major national advertising agency, for clients including Continental Airlines, General Motors and Procter & Gamble. She speaks frequently on women's issues, has written for Redbook, MORE, and Marie Claire and has been quoted in the New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age.
Link:
www.justaskawoman.com
Jen Levine, Managing Director
Just Ask a Woman
212 725 8251
jlevine@justaskawoman.com
Early Reviews for Just Ask A Woman, Cracking the Code of What Women Want and How They Buy
"A deeply insightful and actionable articulation of how women live today, their deepest feelings and hopes and desires. There's a depth of understanding here that clearly reveals the enormous experience that [Mary Lou has] had in marketing and advertising."
—John Pepper, Chairman, Executive Committee and Board of Directors, Procter & Gamble
"Just when you think you know it all, Mary Lou Quinlan helps you with your thinking in a new and wonderful way. If you want to capture a larger piece of your market, read this book."
—Gordon Bethune. Chairman of the Board & Chief Executive Officer, Continental Airlines, Inc.
"Think you know how to make women buy your product? Think again, Mary Lou Quinlan surprises and delights with insight into what it takes to sell almost anything to any woman."
—Melanie Wells, Senior Editor, Forbes
"Mary Lou's fascinating book delving into the common sense insights of women toward products both mundane and high-tech is a watershed event. Mary Lou shows that women are both procedural and disciplined (many even use an "informal board of directors" to confirm their own opinions), and marketers who don't take them seriously do so at their own peril."
—Rance Crain, Editor-in-Chief, Advertising Age
"Mary Lou Quinlan harnesses her decades of experience to provide powerful insights into how to not only "ask a woman" but also to listen to her. Highly readable, this book speaks cogently to marketers about tapping into the minds and pocketbooks of women. Quinlan provides a guide to smarter and better marketing."
—Stephen A. Greyser Richard P. Chapman Professor Emeritus, (Marketing/Communications) Harvard Business School
"Mary Lou Quinlan's Just Ask A Woman is a fascinating and important study not only for marketers, advertisers, and brand managers but for the general public. The big message of this book is: understand the woman you want to reach or she will align herself with someone else who does. Here is a terrific guide for achieving that understanding that should be required reading for any business manager."
—Sharon P. Smith, Dean, School of Business, Fordham University
