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September 7, 2010

Spotlight on — Nancy Weber

Nancy WeberShe is chief marketing officer at the Meredith Corporation and vice president of NYWICI's Strategic Planning Committee.

Before joining Meredith, Nancy was senior vice president of marketing and business development for the Golf Digest Companies. And prior to that, she was vice president, marketing and promotion, for the New York Times Company Magazine Group.

Why Nancy loves her job “No two days are ever the same: I am constantly learning and challenged by new opportunities.”

Biggest misconception about work is “that big ideas can be created overnight.”

Strategic Planning Committee? “The first order of business is to set the strategy for growth for the next three to five years.”

Health of the magazine/print industry “The magazine industry is an extremely vital medium. Circulation has never been stronger, even with young adults.

“At my company over the past five years, we have evolved from a traditional magazine– and book–publishing business to a diversified media and marketing–services company reaching some 75 million women.

“While the majority of our revenue still comes from advertising, our biggest area of growth is in digital/social media and integrated marketing.”

Life-changing “It was in Ecuador when I met a women's group from a remote mountain area that received leadership training from the humanitarian organization CARE. Meredith is a big supporter of CARE and, as a result, I was able to travel with the CARE staff to South America.

“Through the training, the women had been given a voice in local politics and had substantially contributed to the betterment of their community. I met the mayor, who was a changed man in a very traditional country. He recognized the importance of having women involved in the local governing.

“What was inspiring about the meeting was that the women asked for additional financial support from CARE so they could train other women to do the same. It was a real–life lesson in paying it forward.”

Nancy joined NYWICI “to meet other professional women in the communications industry and to help young women in their careers.”

Advice to newbies “Who you work for can often be more important than the right title or salary. Make sure you work for someone you respect and can learn from, even if just by watching.”

Burn this ensemble! “On my first day at work in the Condé Nast Building, I wore a long corduroy skirt and clogs (I had just moved to New York City from Boulder, CO).

“I stepped into the elevator with a group of women from Vogue, all in black, and Alexander Liberman [one of then legendary style–setters at the publishing company]. The women in black looked me up and down. Needless to say, I've never worn either since.”

— As told to Michelle Lodge