She is president of NYWICI for 2010-2011, the CEO and chief creative officer of the advertising and entertainment agency the Kaplan Thaler Group and the author of several best-selling books, including the latest, The Power of Small: Why Little Things Make All the Difference.

Linda is also the genius behind the Aflac duck and Kodak Moments campaigns.

Queen of the jingle "I started my career hoping to compose electronic music. But I learned that my true talent was in writing jingles."

Among Linda's most famous tune is "I Don't Wanna Grow Up. I'm a Toys"R"Us Kid," the longest running jingle in advertising history.

Use this 4-letter word "N-I-C-E. That's why my business partner, Robin Koval, and I wrote The Power of Nice: How to Conquer the Business World with Kindness.

"Rather than fighting for your slice of the pie, why not bake a bigger one? Nice means moving forward with the confidence that comes from knowing that being nice and putting other people's needs on the same level as your own will get you everything you want in life."

Think big, work small Linda wants to see the organization grow to 2,011 members by next year. The Board has approved incentives for you to "work small" by enlisting your friends and colleagues to join [for membership information, go to http://www.nywici.org/membership].

From the get-go "Women are natural-born communicators. It's part of our DNA and maternal makeup. The communications field offers tremendous choice to women, whether it's in advertising, PR or journalism. When you consider that women buy or influence the purchase of 80 percent of all products and services, that's an advantage."

Run the show "Women-owned companies are the fastest growing part of the U.S. economy. If you can't find a job you want, think about creating it for yourself by starting a company. That's how the Kaplan Thaler Group began 13 years ago and we've never looked back."

Best NYC haunt "My favorite New York place is my home. I love coming back after a long day, ordering Mexican food in and feasting on guacamole and chips."

Married with children "I'm adjusting very well, thank you, to having two kids away at school for the first time. That means I have two less birdies to feed and nag about cleaning their rooms. How nice!"