Branding Yourself with Blogging
In today's information-overloaded market, brand building is more important than ever, and a blog is one way to help achieve this goal. At this salon, Kendra Bracken-Ferguson will discuss what really goes into starting a blog, which platform might be right for you or your brand (whether that's Tumblr, Blogger, StumbleUpon or the next big thing) and how to attract and grow your audience.
Facilitated by: Kendra Bracken-Ferguson
Co-Founder, Digital Brand Architects
Date: Tuesday, November 22, 2011
Time: 8:30AM- 10:00AM
Location:
300 West 57th Street, 44th Floor
Cost: FREE for Members
Please note: you will only be charged if you fail to attend. Cancellations must be made by 12:00 PM on November 21, 2011 to avoid paying the $10 fee.
About Kendra Bracken-Ferguson
There is a reason Kendra Bracken-Ferguson, Digital Brand Architects' Managing Director, was named Mobile Marketer's "Mobile Women to Watch in 2010."
She helped create one of the first Cingular and MySpace mobile music studios, before "mobile social networking" as a term was part of our vernacular and went on to become the youngest Vice President at Fleishman-Hillard New York, one of the largest PR agencies in the world, where she was responsible for overseeing the digital consumer team and developing social media strategies for high profile global brands in fashion, consumer packaged goods, and technology.
Before co-founding DBA, she worked with one of the largest American fashion design houses to launch its first dedicated global social media department, navigating brand management, marketing, advertising, and public relations to develop and drive a cohesive approach to the online space from the US to Japan. There, she implemented some of the most noteworthy influencer campaigns across multiple brands.
Her background includes online interactive and integrated marketing with specialties in mobile marketing, influencer relations, digital communications, and viral/Word-of-Mouth marketing, event management and youth marketing. She was featured as one of the twenty-eight most influential African American women in Essence Magazine in October, 2011. She is also on the Board of New York Women in Communications and Vice President of the Integrated Marketing Committee.
Kendra Bracken-Ferguson lives in New York city with her husband and turtle.
This Digital Salon has reached capacity.