NYWICI offers many events, workshops, brown bag lunches, roundtables and panels that focus on career enhancement in all fields of communications. Among them our member-only "Digital Salons," which specifically target digital and social media, and our "Coaching Salons". Held monthly (except during the summer months), these salons feature a guest speaker and a Q&A session in a small setting, usually held in the mornings. Check the calendar for upcoming events. Some of our Digital & Coaching Salons and events have been recorded:

Coaching Salon for the Seasoned Professional

Experienced communicators learn how to reposition themselves to stand out in today's competitive job market: how to package your strengths and experience to create more opportunities. Facilitators: Terry R. Yoffe, CPCC, PCC, TRY Coaching, LLC; and Wendy Best, Managing Director, Recruiting, HR Consulting Division, The Forum Group. Listen to the podcast.

 

Digital Salon: PR Campaigns

David Chadwick of Ruder Finn facilitated an interactive presentation about how to best use digital tools to engage with media and strengthen PR campaigns. He discussed the importance of building digital elements into PR initiatives, the ins and outs of digital/social networking to help establish professional relationships and how to strengthen a brand in the crowded online world. Listen to the podcast.

 

From Management to Leadership

This Coaching Salon featured Maren Perry, an executive coach at Arden Coaching, who shared her wisdom on the difference between managers and leaders, and why becoming a leader is an important step in furthering one’s career and success. And for those who believe they are born followers, do not fret! Leadership can be an acquired skill! Listen to the podcast.

 

 

 

Facebook

Mastering Facebook for business is an evolving process, noted Nelly Yusupova, Chief Technical Officer of Webgrrls International, who is also the founder of DigitalWoman.com and Chapter Leader of NYC Webgrrls, at NYWICI’s Digital Salon: Facebook Content and Posting Strategies that Get Results. Listen to the podcast.

 

 

Social Media 101
Facebook, Twitter, LinkedIn, Google+, Tumblr, goo.gl and GetGlu — Mashable's Emily Banks broke it down for NYWICI members and their guests as she discussed everything they always wanted to know about social media but were afraid to ask. Listen to the podcast.

 

 

 

Integrated Social Media Marketing and Your Website
Hear how to integrate social media marketing on your website with speaker Jennifer Shaheen, the eMarketing and Technology Therapist^®. Listen to the podcast.

 

 

 

Digital Journalism: Pitching and Placing in an Online World
The web is a constant conversation and you have to bring your own unique voice to it says Andrea Chalupa, an editor for WalletPop.com. Listen to the podcast.

 

 

 

Social Media — Carving Your Digital Identity
Sree Sreenivasan, dean of student affairs and professor at Columbia Journalism School talks about mastering digital identities and how social media can work for businesses. Listen to the podcast.

 

 

Search Engine Optimization (SEO)
Annie Stickey, General Manager of Minyanville.com, spoke to the NYWICI community on the importance of SEO in today's online marketing environment. Listen to the podcast.

 

LinkedIn for Business
Nathan Egan, the Founder and CEO of Freesource gives insights and tips how to use LinkedIn for your business. Listen to the podcast. 

 

 

 

 

Twitter for Business
Here is a presentartion by Carmina Pérez, writer, speaker and digital media marketing consultant, on how to use Twitter for business. Listen to the podcast.

 

 

 

 

How to Leverage Location-Based Services for Business
Do you use Foursquare or Gouwalla? Anna O'Brien, a true social media maven, who has used her in-depth understanding of location-based social media platforms to generate big buzz for her employers, including CitiBank, on why you should. Listen to the podcast.
 

SEO (Advanced)
Nik Papic of Squarespace, an online platform for website and blog development, presented SEO Part II — Optimizing Traffic from Search Engines. Listen to the podcast.

 

 

 

Making Videos Work For You

Derek Halpern, founder of the marketing blog Social Triggers, gave valuable guidance at this members-only Digital Salon: Making Videos Work for You and Your Brand, hosted by Meredith Corporation. Listen to the podcast.

 

 

 

Mastering Online Advertising
Olivia Maloney, Vice President of Business Development at Voxy, talked about Mastering Online Advertising. Listen to the podcast.

 

 

 

 

Pitching Content to Increase Online Branding
Anna Lindow, the Director of Marketing Strategy and Audience Development for Bundle, a New York-based startup funded by Microsoft, Morningstar and Citigroup, discussed Online Branding. Listen to the podcast.