Aloud Blog

November 18, 2013
According to a 2012 Nielsen report on social media, nearly half of U.S. consumers reach out directly to brands and service providers to voice their satisfaction or complaints, or to ask questions. In addition, a third of social media users prefer to...
November 15, 2013
The weekend is here, and NYWICI members have found another batch of great links for you. Many thanks to this week's contributors: Suzanne Cohen, Dimitra DeFotis, Courtney Hart, Patricia Maloney, Elizabeth Roberts, Susan Soriano, Rodeena Stephens...
November 13, 2013
At Fast Company, phone meetings with key advertisers can include up to 45 people—plus legal, according to Christine Osekoski that company’s publisher. Christine shared this anecdote with NYWICI members at last month’s Cocktails & Conversations...
November 8, 2013
The weekend is here again, and our members have more fascinating links for you. Many thanks to this week's contributors: Suzanne Cohen, Dimitra DeFotis, Courtney Hart, Patricia Maloney, Elizabeth Roberts, Susan Soriano, Tekla Szymanski, Maria...
November 6, 2013
Last week I hosted a lunch at Marie Claire called "New Rules for a New Generation of Power Women," to which we invited the fantastic Amy Cuddy, Associate Professor at Harvard Business School, who riffed on her now-famous TED talk about the power of...
November 1, 2013
The weekend is here again, and our members have an eclectic array of essential reading for you. Many thanks to this week's contributors: Juliana Braz-Toia, Suzanne Cohen, Giuliana Lonigro, Jodi Lustig, Patricia Maloney, Elizabeth Roberts, Tekla...
October 31, 2013
Some brands are getting into the holiday spirit this year as Halloween creeps up on us. With online virality used as a measurement for campaign success, some marketers have created spooktacular mini-ads that have already reached stardom this October...
October 30, 2013
If you’re a start-up or a small business and think you don’t have an adequate budget for an effective marketing campaign, think again. If you have a computer and Internet access, that’s enough to get you started on the right track. A strong social...
October 25, 2013
The weekend is here again, and we have mesmerizing links for you. Many thanks to this week's contributors: Suzanne Cohen, Dimitra DeFotis, Brittany Hennessy, Patricia Maloney, Elizabeth Roberts, Tekla Szymanski, Maria Ungaro and Deirdre Wyeth. If...
October 17, 2013
The weekend is here again, and we have another  collection of fascinating links for you. Many thanks to this week's contributors: Suzanne Cohen, Brittany Hennessy, Giuliana Lonigro, Patricia Maloney, Kim Moy, Elizabeth Roberts, Roz Singer,  Tekla...
October 17, 2013
On Oct. 24, 2013, NYWCI presented Turning Points and Touch Points: A Workshop for Mid-Career Women. At this members-only event, attendees had an opportunity to hear a 'turning point' career story from NYWICI Board members.   We asked NYWICI...
October 16, 2013
As communications professionals, we always use words carefully. And when speaking with colleagues diagnosed with breast cancer, we need to “be thoughtful, be sensitive and most of all, just be there,” says Eloise Caggiano, Program Director for Avon...
October 11, 2013
The weekend is here again, and we have a fascinating collection of links for you. Many thanks to this week's contributors: Suzanne Cohen, Brittany Hennessy, Patricia Maloney, Elizabeth Roberts, Susan Soriano, Tekla Szymanski, Maria Ungaro and...
October 5, 2013
Women become empowered first and foremost by having a voice. Yet women account for a quarter of all judges around the world, and approximately 20 percent of political power according to the 2012 World Economic Forum’s annual Global Gender Gap Report...
October 4, 2013
This week's NYWICI Must Reads may just be better than ever! Many thanks to this week's contributors: Suzanne Cohen, Brittany Hennessy, Giuliana Lonigro, Patricia Maloney, Susan Soriano, Tekla Szymanski and Deanna Utroske. If you're sharing on...

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