Aloud Blog

February 26, 2015
Time to catch up with the links you may have missed this week. We have another great roundup of news about women, careers, communications and technology in this week's NYWICI Must Reads. Many thanks to this week's contributors: Davida Arnold,...
February 24, 2015
“This is the funnest thing I’ve done all day. A bunch of amazing young women having wine,” Amy Odell, editor of Cosmopolitan.com, told the sold-out crowd at NYWICI’s Young Professionals Happy Hour on Feb. 11, 2014. As audience members munched on...
February 17, 2015
Did you know that Generation Z is tech savvy, while Generation Y is super confident, diverse, liberal and more hands-on than Generation X? When targeting different generations, marketers need to understand their audience and adjust their marketing...
February 10, 2015
What it takes to create marketing campaigns that motivate Millennials, Gen X and Multicultural generations was the subject of a lively NYWICI panel of marketing all-stars. Their conclusions? Smartphones are stealing eyeballs, but print isn't dead....
February 5, 2015
On Jan. 30, 2015, NYWICI hosted Reinvention: The Art of Coming Out on Top, a one-on-one interview with the former managing editor of the New York Times, Jill Abramson, conducted by NBC News' Weekend Today anchor Erica Hill. Here are a few...
February 3, 2015
Welcome, Natalie Orozco! Natalie Orozco is a director of digital media at Horizon Media, an independent advertising agency founded in 1989. In her role, she leads a team of nine professionals who identify digital outlets — mobile, social, search,...
January 29, 2015
As we are at the beginning of 2015, now is the perfect time to recalibrate and raise the bar for ourselves! NYWICI’s Young Professional Event, New Year: New You, hosted by Macy's on January 14, was an ideal opportunity to learn tips and tricks how...
January 23, 2015
NYWICI's new Reverse Mentoring program, part of the NYWICI Foundation Mentoring Program, pairs senior members with junior members, because especially when it comes to social media use and digital marketing, junior members can offer invaluable help...
January 23, 2015
NYWICI President Linda Descano shares her predictions for content creation and marketing in 2015. Linda is the managing director and global head of Content and Social at Citi, responsible for social media and content marketing efforts for the...
January 20, 2015
How to look smarter, get a career boost from a top female CEO, and more in this week's must reads for for women at every career stage and age. Curated by Brittany Hennessy Many thanks to this week's contributors: Patricia Maloney and Lalitha Sarma...
January 20, 2015
In January 2002, The Harvard Mentoring Project, MENTOR, and the Corporation for National and Community Service implanted the first National Mentoring Month. Mentoring is not only fostered and encouraged during National Mentoring Month, it is also a...
January 15, 2015
PR is the new lobbying, the future of "intent marketing" and more in this week's must reads for the changing landscape of communications. Curated by Brittany Hennessy Many thanks to this week's contributors: Suzanne Cohen, Michele Hush, and ...
January 13, 2015
We're looking for America's next top mentor, reflecting on a feminist Golden Globes show, and more in this week's must reads for for women at every career stage and age. Curated by Brittany Hennessy Many thanks to this week's contributors: Lalitha...
January 11, 2015
After the terror wrought in France on Wednesday, Jan. 7, 2015, at the hands of Muslim extremists, New York Women in Communications called upon esteemed member Michele Hush to comment. She, like all of us, continues to contemplate the border between...
January 8, 2015
The rise of influencer marketing, the new frontier of digital books and more in this week's must reads for the changing landscape of communications. Curated by Brittany Hennessy Many thanks to this week's contributors: Suzanne Cohen, Michele Hush...

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