Chief Revenue Officer & Publisher, Wired
Kim Kelleher is the Publisher & Chief Revenue Officer of WIRED and Ars Technica. Kelleher’s career in media, marketing, and advertising spans over 20 years. Before WIRED, Kelleher was president of Say Media, where she oversaw the company’s business strategy, including global sales, marketing, production, communications, media solutions, and content operations. Prior to Say Media, Kelleher was worldwide publisher of Time. During her tenure, she was named Advertising Age’s Publisher of the Year in October 2011. She also served as vice president and publisher of Sports Illustrated, where she was the first female executive to lead Sports Illustrated advertising sales in the history of the brand.
Previously, Kelleher was vice president and publisher of Self and was inducted into the American Advertising Federation’s Advertising Hall of Achievement, the industry’s premier award for outstanding young advertising professionals. Kelleher is active in many philanthropic initiatives with organizations involved with breast cancer, heart health, and other important causes. She serves on several boards, including the Board of Governors of Cancer and Careers, the charitable arm of Cosmetic Executive Women (CEW), Upworthy, the American Advertising Federation, and New York Women in Communications.
Kelleher is a graduate of the University of Wisconsin-Madison and resides in New York with her husband and two sons.
Executive Vice President, Havas PR
Linda Descano, CFA®, is the Executive Vice President at Havas PR.
Previously, Linda was the Managing Director and Global Head of Content and Social at Citi, responsible for social media and content marketing efforts. Over her 20 years at Citi, Linda has had a very diverse career, holding a number of roles across different divisions and functions. She joined Citi predecessor Salomon Inc. in 1994 as Vice President of Environmental Affairs. In 1999, Linda became a director and portfolio manager at Citi’s Private Portfolio Group. Linda joined Women & Co. in 2003 as Chief Operating Officer and was named CEO in 2010. She also served as Chief Administrative Officer of Global Marketing & Corporate Affairs from 2008-2010. Linda assumed her current responsibilities in 2012.
Linda is the author of Citi’s Financial Fitness blog as well as a LinkedIn Influencer. She also is a contributing blogger for Women & Co. and Manilla.com, writing on an array of personal finance, career and leadership, and marketing topics. She was selected as one of GoBankingRates.com’s Most Popular Personal Finance Experts of 2013. Other honors include a 2013 Changing the Game Award from Advertising Women of New York (AWNY) and 2012 Women of Excellence Award for Community Service from the National Association of Female Executives (NAFE).
Passionate about community service, Linda is on the Board of Directors of Girl Scouts of the U.S.A., the Director’s Council of the Penn Museum, and the advisory boards of Eve Echo, Fab&Fru and Generations. Linda currently serves as President of New York Women in Communications and is active in a number of other civic and professional organizations.
Linda lives in New Jersey with her husband and two cats.
Chief Operating Officer, Bloomberg Media, Bloomberg LP
Jacki Kelley has been the Chief Operating Officer for Media at Bloomberg L.P. since September 1, 2014. Ms. Kelley served as the Chief Executive Officer of North America and President of Global Clients at MediaBrands Worldwide, Inc. since February 6, 2013. She served as Chief Executive Officer of North America at Universal McCann Worldwide, Inc. Ms. Kelley was the Chief Executive Officer of IPG Mediabrands North America and President of Global Clients of Ipg Mediabrands S A since February 2013. A dynamic leader with more than 20 years of experience, she is widely credited with disrupting traditional business models to successfully meet client objectives across the publishing and advertising industries. At Yahoo!, she served as Global Head of Strategy and Solutions, where she oversaw the integration of the search and display sales teams into an enhanced sales force.
Ms. Kelley served as the Chief Executive Officer of UM's North America at MediaBrands Worldwide, Inc. since January 2011. Ms. Kelley served as President, North America and Global Chief Executive Officer of Universal McCann Worldwide, Inc. at McCann Worldgroup, Inc. since January 2011. She served as President of UM's North America at MediaBrands Worldwide Inc. Ms. Kelley served as an Executive Vice President of Media Sales of Martha Stewart Living Omnimedia Inc. since October 2007. She served as Vice President, Worldwide Strategies and Solutions at YAHOO. She joined USA Today International Corporation in 1987 and served as its Senior Vice President of Advertising since 2000.
In 2005, she was inducted into The American Advertising Federations Hall of Achievement and sits on the boards of the Ad Club, AAF and Free the Children. She has been honored time and again throughout her career for her extraordinary work. She was named a Matrix Award Honoree by New York Women in Communications; Advertising Woman of the Year by the Advertising Women of New York; and was inducted into the American Advertising Federation Hall of Achievement. She was named one of Crain's New York Business's 50 Most Powerful Women in New York in 2013, one Advertising Age's 100 Most Influential Women in Advertising and was number one on Business Insider's 30 Most Powerful Women in Advertising list. She integrated four sales forces into one while in the role of Executive Vice President, Media Sales at Martha Stewart Living Omnimedia, earning the honor of min's "Sales Team of the Year". She is the most recent addition in a series of high-profile structural changes in Bloomberg's consumer media operation, which began with naming Smith CEO of Bloomberg Media Group in July 2013.
CHIEF COMMUNICATIONS OFFICER
Branding & Communications Consultant
As EVP, communications at SANDOW, Jessica manages internal and external corporate communications and all public relations efforts for the multiplatform media company and its various brands. SANDOW’s portfolio includes Culture + Commerce, Fred Segal, Interior Design, Luxe Interiors + Design, Material ConneXion, NewBeauty and Worth.
Previously, Kleiman served as vice president, public relations for Hearst Magazines, one of the world's largest publishers of monthly magazines. In that position, she was responsible for all PR efforts for 20 consumer magazine brands in the U.S., including Cosmopolitan, ELLE, Harper's Bazaar, House Beautiful, O, The Oprah Magazine and Town & Country, as well as the company's international, digital, brand development, integrated media and consumer marketing divisions.
Prior to joining Hearst in 2000, Kleiman was director of PR at The Knot (now called XO Group), the nation's leading wedding website and media company, where she managed the public relations and investor relations for the company's online sites, books, magazines, gift registry and products for nearly two years and helped lead the company to a successful IPO. She started her PR career at The Rosen Group, a magazine publicity firm.
A graduate of University of Michigan with a BA in Communication, Kleiman has written for several magazines, newspapers and websites, including being a regular blogger for Forbes.com’s Work in Progress section. Kleiman co-wrote the career guide, "Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded at Work" (Career Press, 2011) with co-author Meryl Weinsaft Cooper.
Kleiman has lectured about publicity and promotion at various universities, conferences and professional organizations around the country and was nominated in 2011 as "Publicist of the Year" by PR News.
Chief Marketing Officer, Empire State Realty Trust, Inc.
Audrey B. Pass has enjoyed a 20-year career as a corporate communications and public relations specialist and media strategist.
Pass is currently Chief Marketing Officer, Empire State Realty Trust, Inc. Previously, she served as Senior Director of Communications and Public Affairs for WNYW-TV/ FOX5 and WWOR-TV/ My9, the Fox-owned flagship television stations in New York. In this capacity, she oversees media and talent relations, as well as public and community affairs. Pass serves as executive producer for two weekly public affairs programs, “Good Day Street Talk” and New Jersey Now.” She has also executive produced the National Puerto Rican Day Parade, the Hispanic Day Parade, and Gospelfest 2008. Previously, Pass was Director of Communications for WCBS-TV, where she oversaw media relations and corporate communications, including news, local programming, talent relations, community relations and public affairs. Pass joined CBS from Harpo Productions in Chicago, where she served as Senior Publicist for Oprah Winfrey, Oprah’s Angel Network, Oprah’s Book Club and Harpo, Inc. Before that, Pass was Director of Marketing and Public Relations for The Second City, Inc. and Assistant Director of Marketing and Press Relations for the Museum of Broadcast Communications.
Pass serves on numerous Boards of Directors, including the Alliance for Young Urban Design and the Arts and the Publicity Club of New York. She serves on the advisory boards of the New York Blood Center, the Committee for Hispanic Children & Families, the Muscular Dystrophy Association, the Puerto Rican Family Institute, and Harlem Week. She is a member of New York Women in Communications and PR Masterminds.
Pass graduated cum laude with a BA from Washington University in St. Louis and spent her junior year abroad studying theatre and English literature in London. A high school graduate of The George School, Pass was selected to deliver the commencement address. Upon graduating college, Pass moved to Chicago where she performed as a stage actress and pursued a career in arts management.
Hannah Green Goldberg
Senior Manager, Core Marketing -Tech + Services Verticals, LinkedIn
Hannah Goldberg currently leads LinkedIn’s national Marketing Solutions team responsible for helping marketers in the Financial & Professional Services industries leverage LinkedIn’s platform from a paid, earned and owned perspective. She is passionate about building teams, evangelizing new platforms and advising marketers on meaningful digital and social media solutions. Hannah joined LinkedIn in 2007 in Silicon Valley to help build out their Marketing Solutions efforts from the ground up. After three years at Headquarters she was brought to New York to take her product knowledge and expertise to Financial & Professional Services Marketers. Prior to LinkedIn Hannah spent 5 years at Yahoo! within various roles, most recently partnering with Fortune 100 companies to develop their global efforts across Search & Display.
Hannah believes strongly in developing office Culture, as evidenced by leading the NYC LinkedIn Culture Council partnering with LinkedIn For Good and Women at LinkedIn, and previously holding a position on the Board of The Yahoo! Employee Foundation. Hannah has a passion for giving back to the community, she has been a New York regional leader for Sparked.com and supports various philanthropic organizations. Currently she sits on the Board of the Membership Committee of New York Women in Communications.
Hannah holds a B.S. in Finance from Lehigh University, and she resides in Brooklyn, New York.
Global Insights, Citi
Ashley Chauvin is an insight driven brand strategist working with the Citi Global Brand team. Prior to this role she worked on the agency side, getting her start as a 'traditional market research' consultant at Marketing and Planning Systems (MaPS) and then moved into a brand strategy and research role at Hall & Partners. Ashley is passionate about gender equality and is a board member for Women in Market Research (WiRe) networking group and a junior board member with the NYC Alliance advocacy group. Ashley was also recently selected as a judge for the Ginny Valentine Badge of Courage Award.
Managing Director, Lizard Media
Liz Kressel delivers agile, multi-platform solutions that get results. Liz has been delivering digital expertise to major corporations on content and commerce, as well as recommending operational improvements. Today, as founder of Lizard Media, Liz optimizes messaging, increases digital monetization, streamlines operations, develops global expansion strategies, and strengthens the foundations of top tier organizations. Clients of her results-driven digital media consulting practice include Fortune 1000 brands in media, tech and consumer products: A+E Television Networks, Green Mountain Coffee/Keurig, Showtime Networks, MTV Networks, TIAA-CREF, Moneygram International, among others.
Building a digital lifestyle brand from scratch called Collectors Quest, Liz secured a million-dollar partnership with A+E Television Networks delivering custom content and selling out inventory for live TV sales orchestrated through second-screen interaction. In Collectors Quest, Liz built a movement that resonated with its audience, reaching 500,000 monthly unique users within a year of launch without any marketing investment, gaining rich engagement with over 20 pageviews per visitor and more than five minutes average time on site, and creating a blog that consistently ranked in the Top 5% on Technorati. Popular series such as Pawn Stars, American Pickers, and Counting Cars were part of the digital experience she developed. For her entrepreneurial efforts, she was presented with the Highest Leaf Award in 2008 by the Women’s Venture Fund and was named a 2009 Company to Watch at the Pipeline Technology Awards given her focus on content and commerce.
Before that, at PriceWaterhouseCoopers’ Media Entertainment Practice, Liz developed strategies for ad sponsorships and cross-promotional revenue opportunities. She also co-authored “The Economic Impact of September 11th on New York City,” a financial impact study on the Media and Entertainment industry published by the New York City Partnership. While there she realized over $300M in total cost savings and prompted over $200M in investment for her clients.
At Time Warner, Liz increased sales by 15% through spending and profitability modeling and saved the corporation 20% by finding and eliminating unprofitable sources of customer acquisition across the $4B publishing division. For the $250M BOMC division, she led a 12-person multi-disciplinary transition team in a $30M acquisition as she conducted due diligence, identified risks and opportunities, and integrated operations all within 12 weeks.
Liz holds an MBA in Finance from New York University and a BA in Economics from Brandeis University. She has also served on several non-profit Boards; running sold-out leadership events as a long-time board member for Women in Cable Telecommunications (WICT) and now heading the New York Women in Communications (NYWICI) Programming Committee, focusing on leadership and technology events.
Managing Director, Imprint
Georgia is currently Managing Director at Imprint, a Sullivan content lab. She has been managing content driven marketing programs for clients since 1997. As Executive Director running custom content divisions at both Time Inc. and Meredith Corp. and as Managing Director at MXM, Georgia has driven the strategy and execution of a myriad of integrated programs for such clients as Proctor & Gamble, Walmart, United Healthcare and Bank of America. Georgia brings her knowledge of Consumer Insights, Branded Content, Digital, Social, Mobile and CRM to help clients develop innovative ways to engage with their core customers and drive business goals.
Executive Producer, Branded Entertainment, Meredith Digital Video Productions
It’s no secret to those who know her. Tanya Jones is a mover and shaker, a five-star producer, and a woman who gets things done. In July 1997, the same day Tanya received word of a job offer at Food Network in New York City she was also offered two other jobs in social work in her hometown of Philadelphia. She was passionate about both careers and while it was a tough decision, before she knew it, she was on the Peter Pan bus heading up route 95 three months after graduating from Trinity College in Hartford.
Her first job was the assistant to the Senior Vice President of Operations at Food Network. There at Food, she moved up the ranks quickly to Talent Coordinator, Assistant Producer, and Associate Producer. She left Food in 2003 and began her freelance career as a Producer. Tanya produced countless segments and shows for HGTV, Food Network, Discovery, and PBS. She’s also produced for VH1 and the Disney Channel for a show called Johnny and the Sprites.
In 2008 Tanya switched gears to join the branded entertainment division at Meredith Video Studios. Jones has been responsible for producing content since 2008 for brands like Jamba Juice, Benefiber, Arm and Hammer, Mary Kay, General Mills, Kraft, State Farm, Sears/Kenmore, Kellogg’s, Smuckers, and many more. In 2013 Tanya was crowned the Executive Producer and Show Runner for Cozi Network’s primetime reality music show, Next Great Family Band also produced by Meredith Video Studios.
Tanya has been a member of NYWICI since 2011. She is currently in training to become a certified professional coach. Tanya’s hobbies include singing and reading up on all things self-help worthy. She wears many hats but she says there’s no role as rewarding as that of mother to her 8 year old son Justin.
Senior Editor, columnist and blogger, Barron's and Barrons.com
Dimitra writes a column about emerging market investing for Barron’s, the market-moving national magazine, and blogs daily about markets in developing economies. She has written in print and online, including cover stories on energy and Q&As with prominent money managers. She also Tweets and has appeared in Web and televised reports discussing investing themes. Her pieces have been republished in The Wall Street Journal.
She joined Barron's in 2000 after three years at the Chicago Tribune, where she was among the nation's first "digerati," journalists who embraced the Internet and new ways of storytelling with words, photos and sound. She also wrote front-page stories for the print Tribune on religion, technology and education. She began her career at The Daily Herald in suburban Chicago covering cocaine busts, murders and politics before emerging as a business columnist.
DeFotis is working on a personal project to document the diverse stories of Ottoman Empire refugees of the early 20th century, motivated by family archives and testimony from people who have found her blog.
As a Knight-Bagehot Fellow at Columbia University, she completed MBA coursework and earned a Master’s degree in journalism and a certificate in economics and business journalism. She received her Bachelor’s degree from the University of Illinois at Urbana-Champaign.
Associate Director, Social Strategy & Influence, Horizon Media
Brittany Hennessy is a communications professional with a strong background in journalism, social media, branding, event production, talent management and hospitality.
She currently serves as the Associate Director of Social Strategy & Influence at Horizon Media, where she has led successful influencer campaigns for Travel Channel, SPIKE, David’s Bridal, StarKist, STX Films, and more.
A strong believer in female empowerment, Brittany is currently the Vice-President of Student Affairs for New York Women In Communications, Inc. and has served as the Brand Director for Lucille Roberts Gyms and the Social Media Manager for Advertising Women of New York.
Brittany has spoken at the 2013 and 2014 Columbia Scholastic Press Association Fall Journalism Conferences, served as a panelist during the 2013 New York Women In Communications, Inc. Student Communications Career Conference and co-produced the 2014 and 2015 New York Women In Communications, Inc. Student Communications Career Conference. She has also co-produced the 2014 and 2015 NYWICI Ladies Who Laugh charity fundraiser and taught three digital salons for NYWICI: Optimizing Your Facebook Fan Page, WordPress for Business 101 and WordPress for Business 20.
She is happily married to Alexander H. Hennessy, J.D. and they live in Westchester, NY with their newborn son.
Adjunct Instructor Digital Marketing, New York University
Lori Greene is a proven multi-platform content executive highly proficient in all aspects of media including social, mobile, broadband, television, digital, and print as well as digital ad sales. In her most recent position, Lori was the Senior Partner, Director of Content for Maxus Global. Greene also teaches digital content strategies at New York University and is a guest speaker, panelist, and lecturer on digital subjects. Most recently, she executed a full digital rebrand of the global company WOBI, home of the World Business Forum, including content alliances with AOL, Inc., Wharton Business School, and Fast Company. She was responsible for exponential social media growth and the company’s first expansion into Asia.
Prior, she ran BBC America Digital where she increased web traffic over 100% and won Best Cable Website of the Year for her intelligent integration of television, digital, and social elements. She also increased revenue, social and digital metrics by double digits.
During her tenure at A & E Networks, Lori Greene used her deep experience in content creation to reinvent History.com with a new strategic vision and a multi-million dollar budget, leading it to consistent record-breaking traffic. She took dispirited staff, made smart hires, and coalesced them into a solid, goal-oriented team by inspiring and motivating them to bring Biography.com and History.com to higher levels of concept, content and design leading to a slew of awards including a Top Ten Website of the Year Award for 2007 from the Interactive Media Awards (IMA). Greene’s collaborative skills led to integrated promotion on billboard signage, television, print, and more. At Reader’s Digest, she led editorial creation and implementation of a global digital content syndication business that resulted in the company’s first licensing deal -- worth several million dollars.
Her stint at Courttvnews.com included saving the digital division from extinction by utilizing team-player strategies and totally integrating the site into the Court TV network. When she ran digital ad sales marketing and operations for the company, she elegantly balanced editorial concerns with revenue goals leading to close to a million dollars in annual revenue. Greene created content for Court TV’s first-ever mobile campaign, supervised the creation of three business-to-business websites, and oversaw innovative in-house promotions that were featured at the annual Promax/BDA awards.
Lori Greene was the President of Women in Cable Telecommunications’ New York Chapter and she spent several years on the board of directors growing membership, running sold-out programs, and devising new ways of engaging the cable business audience. Before aiming to conquer the digital frontier, Greene was a highly sought-after television producer for Travel Channel, Food Network, and Lifetime.
Greene has a global perspective borne out of travel to all seven continents and over 100 countries from her days as a travel journalist. She interviewed subjects as diverse as Julia Child, Calvin Klein, a famous political prisoner in a Peruvian jail, and Dr. Michael Mann, the climatologist at the epicenter of the climate change debate.
When not working to transform digital entities, Greene concentrates on goal-oriented adventures -- she summited Mount Kilimanjaro, ran the New York City marathon, and snorkeled for miles with spawning salmon in a frigid Canadian river.
Content Creator, Editor & Strategist
Susan Schulz is a freelance writer/editor and editorial media consultant who advises clients from a variety of sectors on brand positioning and content. Before this she was Editorial Brand Director for Cosmopolitan magazine, where she oversaw a variety of brand extensions including Cosmo Books and the Cosmopolitan line of merchandise at JCPenney. Before her tenure at Cosmo, Schulz was Special Projects Editor for Hearst Magazines, where she developed “bookazines”—newsstand brand extensions—for various Hearst titles. Schulz also served as editor-in-chief of CosmoGirl magazine for five years, during which time she built a safe and entertaining community for teen girls to find answers to their questions about body image, relationships, fashion, health, beauty, entertainment and more.
Schulz has made media appearances on the topics of teen body image, self-esteem, and other issues facing young women today. She has spoken to students about career opportunities and challenges at universities such as Harvard, Howard, Columbia, NYU and Fordham.
In addition to her role as Co-VP of Strategic Planning for NYWICI, Schulz was the President of the NYWICI Foundation from 2011-2013, where she spearheaded the development of the NYWICI Member Empowerment Grant Program (MEG). Outside of NYWICI, Schulz is on the Board of Directors for GlamourGals Foundation, a non-profit organization through which teen volunteers provide complimentary makeovers to women living in senior homes. Finally, Schulz is a member of the Media Advisory Group for the National Campaign to Prevent Teen and Unplanned Pregnancy, and is an Advocate for Curiosity for the American Committee for the Weizmann Institute of Science.
Schulz is a graduate of Loyola University Maryland. She and her husband live in Tuckahoe, NY with their three children.
Executive Vice President & Chief Revenue Officer, The New York Times
Meredith Kopit Levien was named executive vice president and chief revenue officer of The New York Times Company in April 2015. Ms. Kopit Levien is responsible for the generation of all advertising and subscription revenue from The Times’s multiplatform products and services and for leadership of the global advertising, marketing, and live event teams.
Ms. Kopit Levien joined The Times Company in August 2013 as executive vice president of advertising. She previously served as chief revenue officer at Forbes Media, where she led the North American and European revenue operations for Forbes.com, the Forbes Magazine Group and Forbes Conferences since 2011.
Ms. Kopit Levien began her professional career in 1993 at the Advisory Board Company in Washington, DC. From 1999 to 2001, she served as an account manager and director of new business for the digital advertising agency and web site development firm, I33 Communications. Before joining Forbes in 2010 as vice president and publisher of ForbesLife and ForbesWoman.com, she held various senior and strategic advertising sales positions at The Atlantic Media Company from 2001 to 2008.
Ms. Kopit Levien serves on the boards of The Interactive Advertising Bureau (IAB) and the American Advertising Federation (AAF).
She received a Bachelor of Arts degree from the University of Virginia in 1993. She lives in New York City with her husband and son.
VP, Network Sales & Partnerships, Condé Nast
Laura Sequenzia was named Head of Sales, Corporate Partnerships in January 2013 in which she leads an integrated sales team across print, digital and marketing services.
Ms. Sequenzia was most recently Publisher of Golf World. During that time, Ms. Sequenzia was instrumental in guiding the magazine to its first-ever inclusion on Adweek’s prestigious “Hot List” in the “10 Under 60” category.
Prior to joining Golf World, Ms. Sequenzia held various roles within Conde Nast including National Travel Director for Golf Digest, Golf World and Golf For Women.
Laura Sequenzia is a graduate of Quinnipiac University and was just presented The School of Business Outstanding Business Alumni Award. She resides in New York City.
Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to-business publications, 27 websites, and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. The company also owns Fairchild Fashion Media (FFM), whose portfolio of brands serves as the leading source of news and analysis for the global fashion community. Condé Nast has won more National Magazine Awards over the past ten years than all of its competitors combined. For more information, visit condenast.com or follow us on Twitter @CondeNastCorp.
KELLEN COMPANY STAFF
Vice President, Kellen
Maria is a Vice President of Kellen , an association management company of which NYWICI has been a client since 1996. Maria is a seasoned association executive with almost 20 years at Kellen. She is highly skilled in strategic thinking, operational effectiveness, membership retention, growth marketing and major event planning and fundraising. Maria has previously served Kellen in many other capacities including executive director for the New York Women’s Agenda.
A graduate of Fordham University, Maria holds both a Bachelor of Arts degree with a major of Political Science with a Minor in Economics, as well as a Master of Business Administration in Marketing. She also currently serves as the Executive Director of The Content Council and is responsible for the Kellen Team that manages the College Media Association.
Account Executive, Kellen
Sara Weissman, Account Executive at Kellen, is a passionate event planner. She is currently the Associate Director of New York Women in Communications. Before joining Kellen, Sara worked at Event Management, located in Newington, CT. While there for two years, she was the Communications Director and helped with planning both the New York Business Expo and Conference at the Jacob Javits Center, and the Market New York Expo. Sara was the sponsorship liaison along with handling the company’s social media accounts. Sara attended the University of Hartford, where she graduated early in December of 2014 with a BS in Human Communications. At Kellen Sara also oversees the Copper Club.
Staff Associate, Kellen
Tekla Szymanski, Managing Editor